Zephyr Grey Modern Revival

Overview

Zephyr Grey is a women’s jewellery company founded on the idea of the modern heirloom. Their third collection, Modern Revival, launches November 2021 and is inspired by nostalgia. The company needed marketing copy for each of the new jewellery pieces.

Role: Copywriting
Project Duration: 4 days
Link: https://zephyrgrey.com/

Objectives

  • Introduce each jewellery piece with a concise, evocative description

  • Identify ways each talisman could appeal to the target demographic

Selling Modern Revival

Zephyr Grey needed product descriptions for each jewellery piece in the Modern Revival collection that highlights the uniqueness and desirability of each item.

Approach

  • I brainstormed a free association of words for each piece, relevant to the design, form, symbol, and history, as well as the modern aspirations and desires of the target demographic.

Marketing copy

  • Collection Description

    Zephyr Grey’s new collection ‘Modern Revival’ is a playful nod to nostalgic tokens of the past while maintaining the brand’s trademark timeless elegance and heirloom resilience. The collection offers 12 versatile pieces, including pendants, rings, earrings and bracelets, designed to inspire joy and be cherished forever.

  • Blossom Ring

    An elegant beam of joy for the hippie at heart, this subtly playful ring combines simplicity with soul. Its sweet floral shape conjures a sunny, carefree charisma. Wear it when you want to feel free and let your spirit shine.

  • Yin-Yang Pendant

    A tasteful talisman of balance and harmony, this classic coin-style necklace celebrates 90s nostalgia with its evocation of the yin yang and mood ring. Wear black (yin) or white (yang) facing outwards to showcase your mood.

  • Twist Ring

    The Twist Ring is a light, subtle take on the knot, an enduring symbol of love and resilience. Double hollow bands that twist together on top, this ring suggests the strength of unconditional determination with a light, effortless style.

  • Hammered Cuff

    A wearable work of art, this versatile statement piece is an opulent wave of reflective light, combining the gentle undulating curves of liquid with the raw force of hammered metal. Wear it to elevate any outfit into something spectacular.

  • Hammered Ring

    The Hammered Ring is a thick, solid band with a high-polish, hand-hammered finish. A wearable work of art, each hammered band is hand-crafted and truly unique.

  • Cuff Studs

    A bold, modern take on armour, these sleek, luminous cuff studs wear like regular studs but intimately wrap into and under your ears. Wear these to take on the world with a look that’s both striking and refined.

  • Door Knocker Hoops

    Knock, knock: hoops here! A whimsical twist on a timeless favourite, these gorgeous stud faux hoops wrap around larger hollow hoops, making them impactful yet light and easy to wear. Wear them when you want to feel irreverent, fun, and sophisticated.

  • Long Link Earrings

    Elegant and architectural, these earrings embody the classic versatility of chain links. For an unexpected asymmetrical look, wear one long link earring with one of our Short Link Earrings.

  • Blossom Pendant

    An elegant beam of joy for the hippie at heart, this playful yet classic necklace combines simplicity with soul. Its sweet floral shape conjures a sunny, carefree charisma. Wear it when you want to feel free and let your spirit shine.

  • Yin-Yang Ring

    A tasteful talisman of balance and harmony, this classic swivel signet ring celebrates 90s nostalgia with its evocation of the yin yang and mood ring. Wear black (yin) or white (yang) facing outwards to showcase your mood.

  • Hammered Hoops

    The Hammered Hoops are thick but hollow and lightweight with a high-polish, hand-hammered finish. A wearable work of art, each pair is hand-crafted and truly unique.

  • Short Link Earrings

    Elegant and architectural, these earrings embody the classic versatility of chain links. For an unexpected asymmetrical look, wear one short link earring with one of our Long Link Earrings.